In the year 1950 Franz List Senior started a carpentry firm which is now a successful international company with more than 750 employees. As his daughter is taking up his position as CEO he wanted this restaurant to become his legacy.
This personal notion lead to the creation of a logo in form of a signature – approachable and likeable. Like Franz List himself.
This design was developed during my
work at moodley brand identity, 2017
Client: F.List GmbH
Agency: moodley brand identity
Creative Direction: Gerd Schicketanz
Art Direction & Graphic Design: Coco Breban